The family that started Free Fly grew up outside with fishing rods in hand. Even as they pursued separate careers as adults, they always felt called back to a simple, free way of life. From their time on the water, they knew that the outdoor industry had a big problem: performance apparel was too complicated and too uncomfortable. That’s how the idea of Free Fly was born. After years of researching fabric blends, they decided to build a new kind of family business that celebrated life on the water.